Does My Business Need a Blog?
Updated: Jun 6
Content is king!
Why do people say that? Because unique, high-quality, exciting, and relevant content contributes significantly to the success of your company on the web.
Does your business need a blog? Yes. Because a blog is the quality content that will boost your SEO, build traffic, improve your social media presence, build your email database, improve link building, set you apart from the competition, up your credibility, give You a voice, keep your audience updated, and get feedback from customers.
Most business websites are pretty much identical. They all serve a basic purpose. You can find their story, products, services, pricing, contact info, and their latest news.
However, in the highly competitive arena that is the internet, how does a company stand out from the rest? Through their high-quality content. More specifically, high-quality content that adds value for their visitor’s.
That’s why 72% of online marketers describe content creation as their most effective SEO tactic.
10 Reasons Why Your Business Needs a Blog
1. To Boost Your SEO
Google loves high-quality fresh content. Long gone are the days of simply filling a page with targeted keywords. Google now values real and authentic content.
Don’t update your website often? An active blog will keep your website in Google’s focus. This will keep you ranking high on Google Search.
As of 2019, Google values two factors above all else: high-quality content and link building. Websites that have a blog are shown to have 434% more indexed pages making your site a lot easier to find for potential customers.
2. To Improve Link Building
Inbound linking is out of your control. After all, you can’t dictate what other websites link to your site. However, companies who do blog get 97% more links to their websites.
You can control your internal linking and you should. An internal link is simply adding a link to an existing page on your website on a new page.
For example, on a new blog post, you could link back to your ‘Services’ page. This is an internal link. Why do this? Because it improves your SEO success. The more relevant links you have, the better you will rank. The better you rank, the more traffic and sales you will get.
3. To Improve Your Social Media Presence
There are 3.5 billion social media users worldwide. A company in 2020 has to be active on social media. Not being on social media is business suicide.
But sometimes it can be daunting to think of things to share on all your social media pages. Blog posts are made to be shared, and people love to share blog posts, with 77% of internet users reading blogs regularly. Primarily via social media.
When you create high-quality and engaging content that adds value, you can bet that people are going to want to share it. Each time your blog post is shared, it encounters hundreds, thousands, and even millions of views and/or engagements.
The more you share your content via social media, the more people that will visit your site and the better chance you have of making new customers.
4. To Build Traffic
You must link your blog via social media consistently. At first, you may think “nobody is reading my blog”, and you inevitably stop trying. Don’t!
A successful blog is an invaluable but slow-burning asset for your business. The success of a blog takes time and consistency. Those who do stick to a blog can expect to receive 55% more visitors to their website than those who don’t.
Slow and steady wins the race.
5. To Build Your Email Database
Once those visitors start pouring in (and they will), it’s time to get them signed up to your newsletter. Why? Because 81% of small businesses rely on email as their primary customer acquisition channel and 80% for retention.
A business with a blog will generate twice the amount of email traffic than a company without a blog.
Once you boost traffic via your blog, you can then increase your email subscriber list. If you create high-quality content, visitors will have no issue signing up to your mail list for more great content. You now have a growing list of potential customers that you can regularly reach out to.
You can then start to promote your products, host competitions, create exclusive offers, share your content, and build solid customer relationships.
6. To Set You Apart from the Competition
Static websites are incredibly dull. How many times have you engaged with a company website that never changes?
A great website consistently shares great content and aspires always to be improving the user experience. Not having a blog was listed as number 13 on Hubspot’s popular article “17 Things People Absolutely Hate About Your Website”.
Even if you’re a small company without much going on, a blog can help you to keep things looking fresh and active.
7. To Up Your Credibility
Ok, so when people visit your website, they can learn a bit about your company and see what services you provide. So what? Who cares?
A blog helps your business to demonstrate what you actually do. It tells people that you are an expert, you are credible, and most importantly, that you can be trusted.
When people search the internet, they are almost always looking for a solution to their problem. That’s why blog posts that solve problems are so successful. What problems can you solve for your customers?
A blog backs your business up. It’s an opportunity to share your expertise and prove to your customers that your services or products are valuable.
8. To Give You a Voice
Your blog is your voice. Your blog is the personality of your business. Blogs humanize your business.
Modern consumers are immune to traditional sales copy. They want a company they can build a relationship with. A blog is your chance to create that relationship, build trust and connect with your customers.
If your business has a casual and approachable tone, then customers will approach you. Stale and robotic sounds that only exists to push your products and services will fall on deaf ears.
9. To Keep Audience Updated
Once you establish a relationship with your customers, they will want to hear from you. A blog is the best way to inform your customers about what’s new with your business.
You can share updates that reflect who you are as a company, not just what you are. You don’t always have to share business-related information either. You can share anything (as long as it’s appropriate!).
10. To Get Feedback from Customers
Customer feedback is invaluable to the success of your business. Remember, your business is not about you; it’s about your customers.
A blog can help you to get real genuine feedback about your business. People on the internet are not shy to share their opinions either. You can expect your customers to be brutally honest with you.
This feedback, when taken seriously, will have a profound impact on the success of your company.
Start Your Business Blog
A blog is an invaluable tool that will help your business to grow. It will drive your SEO, boost your traffic, create new customers, and retain customers.
A blog will keep you fresh and relevant in a vast web of competing organisations all fighting for space. Create a blog and start to empower your business through it. You won’t be sorry.
I manage my client’s blogs for one small monthly fee of $497. Send an email to firstname.lastname@example.org today to arrange a meeting so we can discuss your blogging needs further.
I have helped to create thousands of high-quality blog posts for my clients, helping them to drive new traffic to their website and improve SEO ranking. Whether you are looking for a small business blog or large corporate blog, I can assist you.